New co-branded Disney and Starbucks merchandise to debut in the parks at the end of January. Disney and Starbucks are two of my absolute favorite brands so o say I’m excited about this announcement is an understatement! I know that not everyone was happy when Starbucks shops starting popping up in all the Disney Parks, but I was not one of those people. From a marketing standpoint, I think that Starbucks and Disney have similar targeted demographics so it just makes sense to me that they would be in the parks.
In keeping with Starbuck’s strategy of only allowing customers to purchase location branded merchandise in the actual location store, each park will have it’s own unique design and park-specific merchandise.
Merchandise will include a 24 oz. acrylic tumbler and 12 oz. ceramic travel tumblers. Thanks to Orlando Theme Park News, we have a few pics of the upcoming products:
Animal Kingdom and Disney’s Hollywood Studios ceramic mugs. Notice that the sorcerer’s hat is not on the Hollywood Studios mug.
EPCOT and Magic Kingdom ceramic mugs.
Needless to say, I will be out there as soon as possible to purchase several of these.